Snow-report

豪华滑雪公司Club Med在其2018年的雪假日报告中揭示了中国和亚太地区11个市场的5500名冬季运动爱好者的习惯和影响。

独立民意调查机构Insightzclub编制和整理的报告中的调查结果显示,过去三年来,来自亚太地区的2亿人度过了寒假。日本和韩国的目的地是雪地假期的首选,而瑞士(这项运动的标志性建筑)则成为第三大目的地。

“随着亚洲日益富裕,市场正在快速发展”

东亚和南亚及太平洋地区Club Med首席执行官Xavier Desaulles表示:“这项研究能够及时洞察当今享受雪假的亚太地区消费者的心态。市场正在迅速发展,与亚洲不断增长的富裕程度一致,只有在平昌和北京的背靠背冬季奥运会才能推动市场的兴趣。

“区域和全球的新山区度假村”

“这项调查是一项重要的新工具,可以让我们了解和服务我们的客户和区域合作伙伴,因为我们了解他们的习惯和需求是如何发展的,以及我们在区域和全球开设新的山区度假村,”他补充说。

在过去的三年中,雪假日市场在亚太地区迅速增长,估计有2.38亿旅客,其中包括过去12个月的1.38亿旅客。这些数字与该地区不断增长的富裕程度以及以更加体验和不同的方式探索世界的愿望相关,无论是与家人还是朋友。

毫不奇怪,中国是最大的雪爱好者市场,其次是印度和日本。然而,香港,新加坡和印度尼西亚等几乎没有降雪的市场正在显示出强劲的增长,尽管它们寻求更多基于经验的假期和清新洁净的空气。

有关更具洞察力的发现,请查看以下信息图:

Club-Med-Snow-Report-Infographics

Luxury ski firm Club Med has revealed the habits and influences of 5,500 winter sports lovers, across 11 markets in the China and APAC regions, in its 2018 Snow Holiday Report.

Among the findings in the report, compiled and put together by independent pollsters Insightzclub, were that 200 million people from Asia Pacific have taken a snow holiday in the last three years. Japan and South Korea destinations top the region for snow holidays, while Switzerland (iconic home of the sport) stood came in as the third best destination.

“The market is evolving rapidly in line with Asia’s growing affluence”

Xavier Desaulles, CEO of Club Med, East and South Asia & Pacific said: “This research is a timely insight into the mind of today’s Asia Pacific consumers who enjoy a snow holiday. The market is evolving rapidly in line with Asia’s growing affluence and interest can only grow fuelled by back-to- back Winter Olympics in PyeongChang and Beijing.

“new mountain resorts regionally and globally”

“This survey is an essential new tool that will allow us to inform and service our clients and regional partners as we understand how their habits and needs are developing and as we open new mountain resorts regionally and globally,” he added.

The snow holiday market has seen rapid growth in Asia Pacific in the last three years with an estimated universe of 238 million travellers including 138 million alone in the last 12 months. The numbers correlate with the region’s growing affluence and desire to explore the world in a more experiential and different way whether with family or friends.

Not surprisingly, China is the largest market of snow enthusiasts followed by India and Japan. However, markets with little or no snow such as Hong Kong, Singapore and Indonesia are showing strong growth albeit from a smaller base as they seek more experience-based holidays and fresh, clean air.